Car hire company Enterprise has thrown its support behind the UK’s first mobility credits trial by accepting credits for its low-emission vehicle rental services.
The trial aims to encourage people who own an older, more polluting car to switch to a range of integrated, sustainable and active travel options. It also aims to encourage residents to switch to cycle hire schemes, public transport, car club and car rental services, in exchange for up to £3,000 of mobility credits.
Enterprise has placed 10 cars across Coventry, including in the five wards where the trial is taking place. Drivers taking part in the initiative will be able to use their credits to book one of these low-emission shared cars near to where they live or work.
The vehicles are located at on-street bays in residential neighbourhoods, in George Elliot Road, Jubilee Crescent, Northumberland Road and Clay Lane car park, to ensure trial users can access a car 24 hours a day, seven days a week.
Furthermore, low-emission vehicles are also located in Coventry city centre at Westminster Road car park, Barrack car park, and Gosford Street car park. An additional two vehicles are located on campus at the University of Warwick.
Oz Choudhri, head of mobility solutions at Enterprise, said: “Coventry’s pioneering mobility credits initiative will provide important information about how to encourage people to use more sustainable shared, active and integrated travel.
“This is why we are so keen to support this trial, bringing lower-emission mobility to the heart of the community to reduce pollution and congestion.
“We saw usage increase the minute we moved the cars to the wards, demonstrating that people are open to the idea of driving a shared car. Integrating car club use into a city’s shared transport network and systems in this way makes it more simple and relevant for everyday use.”
The mobility credits trial is being organised by Transport for West Midlands and Coventry City Council with residents and council employees.
