Micromobility operator Tier Mobility has launched its dockless e-bikes in Hammersmith and Fulham, with plans to launch in more locations across London in 2022.
Tier, which operates its e-scooter fleet in London as part of Transport for London’s recently extended trial, and launched 500 of its e-bikes in Islington in November last year, is providing micromobility options to help cut congestion and pollution in the UK capital when travelling through the expanded Ultra Low Emission Zone.
Additionally, Hammersmith and Fulham is the first West London location to have Tier e-bikes on its streets, supporting the borough’s goal to reach net zero carbon emissions by 2030, following the council’s declaration of a climate and ecological emergency in 2019.
Today’s launch follows results from a study of more than 2,000 adults across 14 UK cities, carried out by Tier and Opinium, which found that 38% of adults would switch to greener transport to cut their carbon footprint this year, with 28% specifically choosing to switch to e-bikes or e-scooters.
Up to 250 Tier e-bikes will be available from parking bays across Hammersmith and Fulham, and will be charged at the same rate as e-scooters at £1 to unlock and 15p per minute to ride. Regular riders, such as those using e-bikes for full or partial commutes, can pay for day and monthly passes.
Councillor Wesley Harcourt, cabinet member for climate change and Ecology at Hammersmith & Fulham Council, said: “Today, we celebrate 1,000 electric rental bicycles in Hammersmith & Fulham – another important milestone on the road to becoming the greenest borough in Britain.
“On top of our growing e-bike fleet, we’re working hard to create more protected bike lanes in the borough to make cycling accessible and safe for all.
“Putting Hammersmith and Fulham on the map for cyclists is part of the actions we’re taking to help our residents make better travel choices – for themselves, and the environment.”
London e-bike customers can start and end their rides in dedicated and marked parking bays in Hammersmith and Fulham, as well as virtual parking bays in Islington, Lambeth, Southwark and Kensington and Chelsea.
Furthermore, Tier’s UK Access Scheme provides 50% off all trips for six months for eligible riders including jobseekers, students and Blue Light Card holders.
The news follows the introduction of Tier e-bikes across Europe and the Middle East, including Paris, Berlin, and Manama, and the company’s acquisition of European bike-share firm nextbike and Ford-owned Spin, which has expanded Tier’s global footprint to more than 530 cities and communities in 33 countries.
