With entries for the CiTTi Awards 2025 now open, City Transport & Traffic Innovation Magazine (CiTTi Magazine) has launched an exclusive series of Q&A interviews with the expert panel of judges responsible for assessing this year’s submissions.
In the weeks ahead, the magazine will shine a spotlight on each of the judges – a diverse group of leading professionals drawn from across the sustainable urban mobility and transport technology sectors – to explore their backgrounds, industry perspectives and what they’ll be looking for in an award-winning entry.
From public sector figures to academic and technical specialists, this year’s judging panel represents a broad spectrum of knowledge, insight and experience – all of which will help identify the most innovative, impactful and forward-thinking projects, products and people shaping the future of city transport and traffic innovation.
One of the judges taking part in the 2025 edition is Brogan McPherson, head of partnerships at Campaign for Better Transport (CBT).
McPherson has worked in the transport sector for nearly a decade, delivering projects with a variety of organisations. As CBT’s head of partnerships, she leads on the development of strategic relationships, collaborating with a range of partners to support initiatives such as Better Transport Week.
In addition to her work at CBT, McPherson is a trustee for the Foundation for Integrated Transport and The Hoxton Trust, and previously ran the Transport Practitioners’ Meeting for seven years. She now sits on the event’s abstract committee.
Speaking to CiTTi Magazine, McPherson discussed how innovation can continue to elevate transport schemes for the benefit of local communities.
Name: Brogan McPherson
Job title: Head of Partnerships
Organisation: Campaign for Better Transport
How does your professional expertise align with the CiTTi Awards’ mission to recognise and celebrate innovation in urban mobility?
Over the past decade, I have had the privilege of working across various industry initiatives, from managing the Transport Practitioners’ Meeting to supporting emerging transport projects through the Future Transport Visions Group. My work has exposed me to a wide range of innovative ideas, best practices and cutting-edge projects that are helping to shape the industry. Celebrating these achievements is critical to driving progress, and I am excited to contribute my insights as a judge for the CiTTi Awards.
What emerging trends or technologies in urban mobility and transport are you most excited about, and how do you expect them to be reflected in this year’s submissions?
I’m particularly excited about projects that put customers and users at the heart of their design and implementation. Innovations that also leverage AI to support and enhance the structure already in place are especially interesting. I hope to see submissions demonstrating how these tools are making networks more seamless, sustainable and people-centred – supporting a truly integrated transport system.
As a judge, what insights do you hope to gain from reviewing the submissions, and how might this experience shape your perspective or influence your work in the sector?
As a judge, I’m particularly interested in seeing how existing transport solutions have been improved through innovation. Often, the best ideas don’t involve reinventing the wheel but rather optimising what already exists to better serve communities.
In your opinion, how do the CiTTi Awards contribute to driving meaningful progress and innovation in urban mobility, and why is industry recognition so important?
The CiTTi Awards play a crucial role in highlighting and promoting the most impactful innovations in urban mobility, inspiring further progress and creating opportunities for collaboration across the sector.
Can you share an example of an innovation or initiative that has significantly impacted urban mobility?
A great example of innovation in urban mobility is London’s Superloop – a network of express bus routes designed to improve orbital travel across the capital. Creating such networks around our cities and regions is a sure-fire way to encourage people making ‘joined-up journeys’ to use public transport more frequently.
What advice would you give to companies and organisations looking to submit an award-winning entry?
Innovation means many things – so stay open-minded!
Achievements and innovations in urban mobility will be recognised and celebrated at the fourth annual CiTTi Awards on 25 November 2025 at De Vere Grand Connaught Rooms in London. Visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector!
