Essex County Council has announced the launch of a new bus identity, TravelEssex, to help its network rebuild post-pandemic and to encourage greater use of public transport.
The TravelEssex rebrand has been established in the hopes of offering a clearer identity to the network and building public confidence in the service.
Essex County Council collaborated with bus operators and other partners, and collected public feedback, before choosing the new name.
Locals should begin seeing the TravelEssex name and logo on buses and bus stops from this month onward.
Lee Scott, councillor and Essex County Council cabinet member for sustainable transport and highways maintenance, said: “We want people to use buses and we want the bus network to grow.
“This will be better for our roads, better for all travellers and better for the environment.
“We’ve got to make travelling by bus easier and to begin that process, we have pulled all bus services in Essex together under the TravelEssex identity.
“This partnership work contributes to our ‘Everyone’s Essex’ plan to tackle climate change, with sustainability sitting at the heart of our approach to safer, greener, healthier travel.”
Once the TravelEssex identity is operational, the council intends to build a new TravelEssex website with journey information and travel planning features.
