London cyclists can now hire Brompton’s folding bikes from car rental company Enterprise’s Russell Square branch, following a new partnership between the two mobility firms.
This is the first time the folding bikes have been available from a location other than Brompton’s docking stations. The pilot project aims to demonstrate the commitment from both businesses to create integrated and active transport options for people who are on the move.
Initially, four folding bikes will be available as part of the trial. Users can book the bikes via the Brompton online service and collect them from the Enterprise Russell Square branch.
Ben Lawson, vice president of Mobility at Enterprise, said: “This is an exciting initiative which sits firmly with Enterprise’s commitment to support active travel and greater integration of types of transport. We know that people want to see public and shared transport, such as car and bike hire, come much closer together and be easier to access. We hope to be able to extend the service we have at Russell Square to other Enterprise branches.
“We are already involved in a number of other ground-breaking transport projects around the UK. In the Highlands and Islands of Scotland we are part of the Go-Hi integrated transport initiative, where people use a single app to plan and pay for journeys using a range of transport services including train, bus, car hire and ferries.
“In Coventry we are supporting a mobility credits project which enables people to scrap older, more polluting cars in return for credits which can be used to pay for public and shared transport.”
The Enterprise branch is at 49 Woburn Place, Russell Square, London, with bikes available during opening hours, which are 8am-6pm Monday to Friday and 9am to 12noon Saturday.
Julian Scriven, managing director of Brompton Bike Hire, added: “Enterprise and Brompton share a vision of encouraging people to use the most appropriate mode of travel for the journey they are taking.
“More than 90% of Brompton hires are already combined with other modes of transport, so it simply makes sense to work with Enterprise to create multi-modal hubs across the UK together.
“This pilot is hopefully the next step in developing this idea which has already proven so successful in other collaborative projects together.”
Read more: Enterprise and Brompton Bike Hire launch mobility hub at Imperial College London
