BMW Group has acquired Sixt SE’s stake in DriveNow and continues its systematic development as a customer-centric mobility company. DriveNow was originally founded in 2011 by both the BMW Group and Sixt SE and is currently used by over a million customers in 13 cities in Europe. Through this acquisition, BMW Group is offering customers efficient, sustainable mobility solutions from a single source.
This acquisition allows the BMW Group to step closer to achieving its corporate strategy goals, which includes the company expanding its offering in the areas of on-demand mobility, parking and charging in a sustainable way. Peter Schwarzenbauer, member of the Board of Management of BMW AG said: “Our aim is to win 100 million customers for our premium mobility services by 2025,”With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services in our hands. Our experience with mobility services supports our development of future autonomous, electrified and connected fleets.”
Outside the acquisition of the Sixt stake in DriveNow, Sixt and the BMW Group have expressed that they will continue to collaborate and work together to continue their partnership. “We have achieved extraordinary success with DriveNow over the past seven years – thanks to the efforts of the DriveNow employees and the excellent cooperation with our joint venture partner, Sixt,” says Schwarzenbauer, and “Sixt will remain a strong partner for us in the future,” he adds.
Alexander Sixt, member of the managing board of Sixt SE, responsible for group strategy also spoke up about the acquisition: “The joint development of DriveNow impressively demonstrates the innovative strength of Sixt and the BMW Group. We would like to thank the DriveNow employees and the BMW Group for this success and look forward to continuing our strategic partnership with the BMW Group through our contracts for delivery of BMW and MINI brand vehicles”.
