To mark the expansion of London’s Ultra Low Emission Zone (ULEZ), micromobility operator Lime is offering Londoners £1,000 of e-bikes and e-scooter credits if they scrap their car.
To encourage more people to switch to zero-emission transport modes, any London resident within one of Lime’s service areas who can prove they have scrapped their non-ULEZ compliant vehicle between the 25 October and 01 November, will receive £1,250 in Lime credit, the equivalent of 100 ULEZ charges or 2.5 years of free Lime travel across the capital.
The initiative is intended to supplement the mayor of London’s existing scrappage scheme, which encourages Londoners to scrap older, more polluting vehicles.
Simon Munk, campaigns manager, London Cycling Campaign, said: “The expansion of the ULEZ is vital to improving London’s scandalously poor air quality. But it won’t be enough by itself to clean up our air.
“We also urgently need to support Londoners in swapping car journeys for trips by cycle, e-bike and other cleaner transport options. We hope the expanded ULEZ will prompt people to consider cleaner, healthier alternatives to using the car, and are glad to see Lime making it easier for Londoners to make that switch.”
Lime riders will also be able to redeem free unlocks and rides using the promo code ‘ULEZULIME’. New riders can get two free 15-minute rides and existing riders are eligible for two free unlocks. This code is available to redeem in the first week of the ULEZ expansion and applies across the capital. Lime said this will help Londoners get to where they need to go safely and sustainably.
To encourage long-term behaviour change, Lime is also offering discounts on Lime journeys on days when air quality is forecasted to be poor. If the capital’s air pollution rises to high or very high levels, Lime will offer snap discounts to riders.
Alan Clarke, senior director of policy for Northern Europe at Lime, added: “Lime loves London and we’re proud to be helping to create a cleaner, zero-emission capital. Our scrappage schemes and discounted rides are designed to show Londoners the benefits of sustainable travel and demonstrate you can get wherever you need to go safely and conveniently whilst leaving the car at home”
