Ford-owned e-scooter firm Spin has announced a partnership with Freewheel, a cycling website that supports local bike shops, to provide free helmets to Spin riders.
In total, 5,000 helmets will be available for distribution in Essex through local cycling retailers to riders.
In Spring 2021, eligible riders will be able to claim their free Lazer One+ helmet via a voucher code that will be shared with Spin riders closer to the time and is valid to redeem via the Freewheel website.
Riders will be able to request home delivery or a local bike shop to collect their new helmet from.
Steve Pyer, UK country manager at Spin, said: “We’re committed to rider safety and have a responsibility to riders to not only exceed vehicle safety standards but also educate them on safety best practices.
“Wearing a helmet is vital to personal safety on an e-scooter and by providing free Lazer helmets we hope every Spin rider in Essex will wear one while scooting around their local area.”
Spin currently offers e-scooter sharing in Basildon and Chelmsford in Essex and is expected to launch in four additional locations in Essex over the coming month: Colchester, Clacton-on-Sea, Braintree and Brentwood.
The company also recently launched the Micromobility Research Fund in the UK to independently study various safety aspects of e-scooter use and rider travel behaviour.
The findings from the research will be used to make recommendations on how local authorities and operators could encourage riders towards a safer use of e-scooters.
