Japanese automotive manufacturer Nissan has announced further plans to emphasise electric vehicles (EVs) by accelerating its production of electrified models to meet growing customer demand and increasing its global EV sales.
A major part of its global EV objectives includes expansion in the North American market. To achieve this, Nissan has announced it will be spending US$250m (£206.9m) to expand electric powertrain production at a US plant in Tennessee.
Part of its Nissan Ambition for 2030 includes encouraging the global democratisation of EVs, with the company planning to introduce 27 new electrified models, including 19 new EVs, by the 2030 financial year.
What’s more, the electrification mix across Nissan and its luxury division Infiniti by 2030 is projected to grow to more than 55% globally, up from the previous forecast of 50%.
The company’s latest forecast for its sales mix of electrified vehicles sold in major markets in 2026 includes:
- Europe: 98% (up from 75%)
- Japan: 58% (up from 55%)
- China: 35% (from 40%)
- United States: 40% (EV only; by financial year 2030)
Overall, Nissan said this will see its sale of a mix of EVs from the planned 40% climb to 44%
In 2024, Nissan also plans to launch an EV designed specifically for the Chinese market.
The automaker likewise announced ambitions to enhance its Connected Car Service strategy to enable on-demand functions through ‘software defined vehicles’. It has reportedly already demonstrated this through the e-architecture currently installed in Nissan Ariya and will make this available in further models in the coming years.
