Co-op and Deliveroo have announced a major milestone in their delivery partnership as Deliveroo customers can now order from 400 Co-op stores serving towns and cities with a combined population of 27 million people across the UK.
This reportedly makes Co-op the most widely available supermarket on the Deliveroo app with order volumes rising during lockdown. More than 600 grocery and household items are now available to customers on the Deliveroo app, which are delivered by Deliveroo riders in as little as under 30 minutes.
Co-op’s roll-out with Deliveroo began in 2019 and has accelerated this year to cover 128 cities across the UK. The average delivery is 1.7km away from the store, and the top four cities for on-demand convenience are London, Manchester, Leeds and Brighton.
Chris Conway, head of e-commerce, Co-op, said: “We are offering speed, flexibility and choice with on demand, online convenience meeting consumer needs in our communities. We have accelerated our plans to roll-out online delivery through our own online store and with partners. Products are selected locally by Co-op stores, which act as micro-distribution hubs and so also benefit from the significant increase seen in demand as consumer shopping trends change in the wake of Covid-19 and more people shop for food online.”
In a move to reinforce the scale of the partnership, Deliveroo has launched its first TV ad with the food retailer.
Ajay Lakhani, vice president of new business, Deliveroo, said: “We are delighted that the Co-op and Deliveroo partnership has been such a success and reached the milestone of 400 stores across the UK. At Deliveroo we want to play our role to help people get the food and household items they need and want in as little as under 30 minutes.”
