Waitrose and Deliveroo are adding more than 70 new stores to its partnership, which is expanding to meet strong customer demand for grocery delivery.
Deliveroo customers will now be able to order Waitrose products for delivery in as little as 20 minutes from over 220 Waitrose locations across the country – more than two thirds of the supermarket’s stores.
Furthermore, the partnership with Deliveroo is bringing new customers to Waitrose, almost a third of monthly Waitrose orders on Deliveroo are from customers who have never shopped with the supermarket brand before.
This next phase of expansion means Waitrose will be available for the first time on Deliveroo in almost 30 new towns and cities, including Lewes, Cirencester and Newark. It comes only a year after the partnership was rolled out to 150 Waitrose shops following a successful trial of just five sites in 2020.
Carlo Mocci, chief business officer UK&I, Deliveroo, said: “It’s fantastic to be able to build further on our successful and long-standing partnership with Waitrose, one of Britain’s best-loved brands. By expanding into these new locations, it will give our customers a greater choice of on-demand groceries and household essentials that can be delivered to their doors in as little as 20 minutes.”
Waitrose is also trialling Deliveroo Hop, the rapid delivery service that brings groceries to customers’ doors in 10 minutes, in Bermondsey, London.
James Bailey, executive director for Waitrose, added: “People’s plans change and the service ensures we are even more flexible around our customer’s lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”
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