Consumer delivery firm Hermes UK has announced that it is to rebrand as ‘Evri’ with a new logo and brand identity that will be rolled out across all its locations, vehicles and ParcelShops.
The Evri brand aims to represent the company’s commitment to reducing its impact on the planet, as well as promoting equality and fairness. This will include continuing to grow its use of alternative fuels and building initiatives, which have already resulted in it using 100% renewable electricity across all its operations.
Furthermore, it will continue on its journey to a net zero target for direct and indirect emissions by 2035.
Martijn de Lange, CEO at Evri (formerly Hermes UK), said: “This rebrand follows significant investment and two years of dramatic growth which has resulted in our entire business going through a major transformation programme.
“It is more than just a name change – it is a statement of intent of our commitment to leading the way in creating responsible delivery experiences for ‘Evri one’, ‘Evri where’. It heralds a new culture and an even better way of doing things in an ever-evolving world – building on our achievements and successes.”
Additionally, one of the first announcements under the new brand is that the company is to auto-enrol its self-employed plus (SE+) couriers, 85% of the network, into a pension by the end of this year. Evri said this move is a UK logistics industry first and represents a £7m plus investment each year in the earnings security of its SE+ couriers.
Following discussions with the GMB Union, ‘Evri’ will also be introducing the right to maternity/paternity leave for all SE+ couriers with effect from March 2022.
Stephen Timms MP, chair of the House of Commons Work and Pensions Select Committee, added: “This is a huge step in the right direction and will help thousands of couriers plan for retirement. I am delighted to see Hermes provide pensions and parental leave in addition to the holiday pay, guaranteed pay rates and union recognition already available.”
