Lucas Casasnovas has been appointed head of urban mobility at SEAT, an area that encompasses all of the company’s projects related with new urban mobility, including XMOBA and Respiro.
Casasnovas brings nearly 25 years’ experience to the role, having began his career as a trainee engineer at the SEAT Technical Centre in 1996. His most recent role was as SEAT’s global director of product marketing and he will now report to the company’s vice president for sales and marketing and Cupra CEO Wayne Griffiths.
As head of urban mobility at SEAT, Casasnovas will spearhead the development of new urban mobility solutions that are affordable and sustainable for the environment, cities and people. SEAT will present such products at the Smart City Expo World Congress de Barcelona on November 19th.
SEAT has developed an urban mobility strategy that includes the Minimó concept car, which was presented at the most recent edition of the Mobile World Congress, as well as the eXS Kickscooter powered by Segway, whose global launch was spearheaded by Casasnovas.
Speaking of Casasnovas’ appointment, Griffiths said: “Urban mobility is changing, and our role at SEAT is to adapt our business and offer new solutions for the cities of today. Lucas Casasnovas will have the goal of consolidating projects currently in progress and boost future strategy regarding new mobility trends.”
