Micromobility operator Voi is launching an e-scooter safety campaign throughout all its UK locations this summer, encouraging riders to ‘Ride Safe, Park Smart’.
Over the next four weeks, the multi-channel campaign will see bright coral adverts on kiosks, and large and small billboards across nine Voi locations. This includes in Bath, Bristol, Birmingham, Cambridge, Liverpool, Northampton, Oxford, Portsmouth and Southampton.
Jessica Hockey, senior manager, partnerships & marketing UK & Ireland at Voi Technology said: “Safety is at the heart of all our marketing activity and the goal of this large scale, multi-channel campaign is to ensure our riders have these key safety messages at the top of their mind at all times.”
The campaign will call on all riders to wear a helmet and park correctly to avoid street clutter. It will also feature a code for new riders to get £3 off their first ride.
Jack Samler, general manager at Voi UK and Ireland, added: “People in the UK have embraced Voi’s e-scooters with more than 3.5 million rides taken so far. Whether it’s riding to work, running errands or visiting friends and family, we’re committed to ensuring all riders know the rules of the road and are safe when they’re on the move.
“We hope everyone will see and absorb our new ad campaign over the next few weeks and remember to ride safe, park smart and wear a helmet every time they take a Voi e-scooter.”
In addition to the campaign, Voi will continue to roll out its online and in-person safety events across the cities where the company has trials. These events will see the operator giving away free helmets to participants, as part of its ongoing commitment to educating its riders.
