Location data and technology platform Here Technologies and ride-hailing, food delivery and freight transport company Uber, have announced a long-term collaboration to enhance the latter’s mapping capabilities.
The agreement on Here and Uber’s existing partnership will help bring further advanced location-aware tools and functions to the Uber platform.
Here will help provide safe and more accurate drop-off and pick-up points at locations, including airports, stadiums, arenas and high-traffic areas globally.
Senior director of business development at Uber, Ajay Dalvi, said: “The mapping capability is key to creating a fast and intuitive experience for on-demand mobility and delivery solutions.
“Ultimately, it’s all about ensuring end-users, from drivers to couriers to consumers, have the best possible experience when they’re using the Uber apps.”
SVP and general manager of the Americas at Here Technologies, Stuart Ryan, added: “We are proud to provide Uber with Here’s robust point address and points of interest datasets.
“The Here platform offers Uber the ability to customise the app offering, improving the customer experience with better precision and fresh maps data.
“This partnership will continue to build and improve on the Uber platform, making it safer and more efficient for rides and deliveries around the world.”
Achievements and innovations in shared mobility will be celebrated at the third annual CiTTi Awards, which will be held on 26 November 2024 at the De Vere Grand Connaught Rooms in London. Nominations officially open in March 2024. Please visit www.cittiawards.co.uk to learn more about this unmissable event for the UK’s transportation sector.