Austrian traffic technology corporation Swarco and geolocation technology firm TomTom have entered a strategic partnership to enable its customers to improve mobility management operations by using floating car data-based traffic services.
The traffic services from TomTom, generated from millions of anonymously collected GPS data from apps, cars and devices, are now integrated and available for public entities via Swarco’s urban mobility management suite MyCity. This data-source will enable Swarco to offer a high value-enhancement to the traffic information it already provides to its customers.
“We’re delighted to enter into this strategic partnership with TomTom. Integrating their services into MyCity will enhance our traffic management solutions significantly,” said Christoph Stögerer, vice president of products & solutions at Swarco.
“Deployable with little effort and time, the value-adds deriving from these integrations such as real-time visualisation of the complete road network performance, analysing the impact of previous measures via historical reports and fully automated adjustments of traffic strategies based will greatly benefit our customers.
“It’s another example that shows the power of MyCity not just as a holistic mobility management tool but also as a platform that offers Cities access to a constantly growing number of Swarco Ecosystem Partners and the readily available solutions we jointly create.”
According to the collaboration, connected cars are a great data-source for real-time travel information, delays, accidents, and other incidents causing roads problems. This enhanced traffic management data will provide several benefits to MyCity customers including real-time travel times for user-defined routes.
The solution will also provide historical reports on travel time to enable data-driven decision making and impact analysis. Customers will be able to trigger strategies based on real-time FCD to automatically adjust signal plans, reroute traffic, or take other traffic management actions. The system is designed to fill potential blind spots between existing roadside sensors to get a complete picture of the traffic situation.
Furthermore, the strategic partnership between Swarco and TomTom also includes a joint thought leadership program to educate the market further, regular alignments about new features and product updates, and intensified collaboration on funded research projects. The partnership aims to work with city officials, traffic managers, consultants, and partners on a ‘test drive’ of the newly available solutions.
