Waitrose is expanding its partnership with Deliveroo and will be trialling Deliveroo Hop, the rapid delivery service designed to bring groceries to customers in as little as 10 minutes.
Deliveroo launched Deliveroo Hop in September 2021 to complement the company’s existing on-demand grocery service and provide an improved consumer experience, in partnership with major grocery partners.
The first ‘Hop’ delivery-only store, in partnership with Waitrose, will open in Bermondsey, London later this month.
The store will give rapid on-demand access from 8am-midnight each day to Waitrose products, and shoppers will be able to use the Deliveroo app to choose from more than 1,000 Waitrose lines.
The trial builds on Waitrose’s existing partnership with Deliveroo, which delivers food from 150 Waitrose shops across the UK.
James Bailey, executive director, Waitrose, said: “It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us.
“Deliveroo has given us more flexibility in meeting customers’ needs and expanding our successful partnership to trial ‘Hop’ gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer.”
Deliveroo will donate surplus food from the stores to The Felix Project as part of its Full Life campaign, which launched last year with a pledge to deliver one million meals to families in need.
