Location data company Here Technologies has launched its new advanced real-time traffic service, designed to provide lane level information, and expand inner-city coverage to help drivers reach destinations efficiently and stress-free.
Here said its advanced real-time traffic service is the industry’s first to provide accurate speeds on arterial lanes with congestion at intersections, as well as the different speeds on roads with high occupancy vehicle lanes. This gives drivers the chance to make informed decisions behind the wheel about the best routes.
Additionally, the service includes more granular traffic coverage in more than 100 cities worldwide, across all street types, allowing for a better understanding of the overall traffic situation within a city. The service will be introduced in Australia, Canada, New Zealand and the U.S.
“Global traffic volumes have been severely impacted by the Covid-19 pandemic. Even with loosening restrictions, traffic congestion will be more unpredictable than before due to changes in our work behaviour. This means that up-to-date traffic information is more important than ever”, said Jørgen Behrens, senior vice president and chief product officer at Here Technologies.
“That’s why we continue to refine and expand our traffic offering, helping people, companies and cities to save both time and money and improve the quality of life in cities.”
The advanced real-time traffic solution is an expansion of Here’s standard real-time traffic service that aims to deliver up-to-the-minute information about traffic flow and incidents that can cause delays. It enables the display of traffic conditions on highways, arterials and supports traffic aware routing for optimal ETA calculations.
Both real-time traffic and advanced real-time traffic services are based on billions of anonymised GPS data points Here gathers every day. It leverages over 150 different probe data providers and more than 100 incident sources.
Furthermore, Here said it is integrating rich vehicle sensor data from millions of connected cars across different vehicle brands into these services.
