BMW has selected location data and technology platform firm Here Technologies as its provider of real-time traffic information for BMW drivers in 70 countries.
The multi-year agreement has Here powering BMW’s Connected Navigation Services (CNS) available across BMW models.
Here’s real-time traffic system can be found in the recently announced new BMW 7-Series, along with vehicles produced since 2020. Additionally, owners of approximately 750,000 BMW cars produced in 2018 and 2019 can access Here’s real-time traffic through an over-the-air update, which included an automatic switch to Here from the previous traffic provider.
The real-time traffic system aggregates and analyses billions of data points from a mix of sources, including high-quality vehicle sensor data from multiple automotive brands. The service provides information on lane closures and traffic flow for specific lanes, including high occupancy vehicle lanes.
Read more: Here introduces advanced real-time traffic service
BMW will utilise the real-time traffic system to provide its drivers with up-to-the-minute information on road conditions and incidents. The service is designed to provide drivers congestion updates with lane-level precision and potential road hazards ahead, with auto re-routing capabilities. With Here data BMW drivers receive a predictive traffic forecast that can be used to plan trips on the My BMW app before they enter their car.
Gino Ferru, senior vice president and general manager EMEAR at Here Technologies, said: “Providing a precise ETA based on historic and predicted traffic conditions is a crucial part of today and tomorrow’s driving experience. Here Real-Time Traffic is a critical component of our comprehensive portfolio of automotive solutions to serve the future of electric, connected and automated driving.”
The service is used by leading automotive OEMs, companies across the transport, logistics and mobility sectors, as well as by app developers.
