SEAT is researching and developing artificial intelligence technology to combat driver fatigue and improve road safety.
The Spanish automotive OEM’s Xplora team, in conjunction with Eyesight Technologies, is developing advanced technology that studies a driver’s eyes and head movement to detect if they’re falling asleep or distracted.
It uses an algorithm that analyses the eye openness, angle of vision, blink rate and head position of the driver, along with other visual attributes.
In the event it detects that the driver is drowsy, asleep or perhaps distracted by their mobile phone, it will trigger an alert.
The technology can also identify the driver from previous trips and adjust the seats, mirrors, heating settings and other cabin features according to their personal preferences.
According to SEAT, the software will eventually be able to detect pedestrians and analyse whether the driver has spotted them as well.
Research has shown that driver distraction and tiredness are among the biggest dangers on the roads, contributing to 36% of road traffic collisions.
SEAT is also working alongside Gauzy, which is developing an active glazing technology that adapts to the weather conditions.
It gives the driver the ability to darken windows, within legal limits, to avoid being dazzled by the sun while lighten the windows in darker environments and weather conditions.
Stefan Ilijevic, head of product innovation at SEAT, said:“In total more than 90% of the road accidents in Europe are caused by human factor.
“The main reasons include distraction and tiredness, excessive speed and alcohol and drugs.
“At SEAT we are working on solutions to prevent negligence behind the steering wheel and significantly reduce road accidents.”
SEAT’s Xplora team searches for companies that develop connected car technology and smart mobility services.
Eyesight Technologies, based in Tel Aviv, Israel, uses computer vision and artificial intelligence to improve road safety, while Gauzy is looking for a way to make windows more private.
SEAT launched Xplora with Champion Motors, which is the Volkswagen Group’s brand importer in Israel, and is responsible for finding solutions that enhance well-being and safety, cybersecurity, sustainability and artificial intelligence.
The aim is to carry out at least 10 proofs of concept every year to test how selected innovations would adapt in vehicles and services.
Want to learn more about how technology is enabling greater road safety? CiTTi Exhibition 2020 takes place on the 3rd and 4th of June at Coventry’s Ricoh Arena. Register your interest to attend at www.cittiexhibition.co.uk
