Data solutions company Sagacity will provide operator of the M6toll, Midland Expressway Limited, with access to data enabling it to carry out detailed analysis of traffic levels.
With lockdown lifting across the UK, the data will be used to gauge traffic trends and will enable the operator to develop products, offers and incentives for its customers. The M6toll business hopes to provide extra flexibility, convenience and value for regular users of the road.
Gavin Revell, CIO at Midland Expressway, said: “The effective use of data will be increasingly critical as we see a recovery to pre-Covid-19 traffic levels and the lifting of travel restrictions, coupled with the trend for staycations.
“Working with Sagacity to put data to even better use will ensure we continue to develop products, offers and incentives that provide extra flexibility, convenience and value to those using the M6toll road. That’s both for regular local journeys, and for the 70% of M6toll traffic that uses the road for travelling through the region.
“Like any progressive business, we know that data is an asset. By working with Sagacity, we are harnessing internal and external data, making it work even harder for us going forward.”
Sagacity installed the system at the start of the year, enabling Midland Expressway to analyse the Covid-19 recovery across the wider network, and the impact this was having on the M6toll. The company said reporting processes have also been made faster, more accurate and more secure.
Furthermore, increasing amounts of external data will be pulled into the system, with intelligence from traffic capture data and Google providing “crucial” insights over journey times, traffic density as well as speed and volume of vehicles on the road.
“Now teams across the business will have the power to access timely, accurate insights without needing to always call upon the help of an analyst,” explained Chris Stephenson, technical director at Sagacity.
