Ontario Highway 407’s tolling entity 407 ETR has announced that it is adapting its rush hour driving offers to help alleviate congestion and boost peak morning and afternoon traffic.
The all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada.
The highway spans 108 kilometres from Burlington in the west to Pickering in the east.
To access the offers, which 407 ETR claims will target more than a million customers in 2025, customers must opt in by the deadline included in their offer.
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However, 407 ETR stated that though transponders (mounted devices automatically scanned at the tolling-road’s exits) are not an eligibility requirement for promotions, customers are encouraged to lease a transponder in order to save on fees.
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