Payments technology company Paythru has made two senior hires from E.ON’s EV charging operation, Innogy eMobility, with the aim of enhancing the EV payments market.
James O’Neill, ex-Innogy COO, joins Paythru as its new CEO. Joining him is ex-Shell and Samsung employee John Clifford, whose latest role was business development manager at Innogy, and who joins Paythru as chief commercial officer.
O’Neill, said: “The EV industry has been slow when it comes to payments, which have been fragmented and often deliver a poor customer experience. It needs a silver bullet solution. This is the first time I have seen such a solution, and a role where I can bring my expertise to fully exploit the burgeoning electric vehicles and parking payments markets.”
Paythru believes that a simple user interface underpinned by a sophisticated payments platform is the ‘glue’ that holds the whole parking and charging customer experience together.
It’s mission is to simplify the EV user journey bringing together parking and EV charging payments in a single interoperable app. Its platform is already used by Flowbird, FM Conway, City EV and Infinium.
Clifford, adds: “The launch of Paythru Mobility is enabling EV charge point operators – such as charging networks, local authorities, or parking operators – to integrate multi-layered services, journeys and interactions regardless of vehicle type all whilst delivering a simple user experience.”
The company is working to design a flexible solution that underpins parking and charging payments, giving companies clear oversight of payments across all their assets and estates.
Paythru said its front end can be easily adapted to different user requirements, delivered via mobile payments or terminals, and can easily incorporate different charging and parking tariff options such as discounts for local residents or fleets.
“The combined parking and charging payments market represents a huge opportunity, and one that has not yet been cracked”, said O’Neill.
“Paythru is the most established and well thought-through solution we have seen to the challenges that these rapidly changing industries face. We are looking forward to getting stuck in and growing Paythru in this market, whilst making charging easy for the growing numbers of EV drivers around the country.”
