Brighton & Hove City Council will be implementing a three month Pay & Display machine trial with 12 new machines available for contactless payments on the seafront, in Rottingdean and in other high use locations.
Council officials report that each location was chosen because they’re in busy areas or because they’re situated in parts of the city with limited access to PayPoint operators, as is the case in Rottingdean.
The areas being trialled are:
- Grand Avenue
- King Alfred Car Park
- Kingsway
- Marine Parade
- Madeira Drive
- Norton Road Car Park
- Rottingdean Marine Cliffs Car Park
- Rottingdean West Street Car Park
- Spring Gardens (near the North Laine)
The touch screen machines will take contactless payments and provide users with a ticket they will need to display in their vehicles. Users can still use Pay By Phone if they wish.
At the end of the 3-month trial, Brighton & Hove will assess data like the number of transactions, transaction type and public feedback before deciding on next steps.
Cabinet member for transport, parking and public realm, Trevor Muten, said: “I’m pleased to see the reintroduction of Pay & Display machines in these popular areas of the city, especially along the seafront.
“Since Pay & Display machines were decommissioned last spring, we’ve heard from residents that some people have difficulty paying on their mobile phones, especially in areas where access to PayPoint is difficult.
“We want Brighton & Hove to be an accessible city for all. We’ve listened to residents’ concerns and this trial will give us the opportunity to properly assess how people are paying for parking so we can make informed decisions going forward.”
Achievements and innovations in ticketing & payment will be celebrated at the third annual CiTTi Awards, which will be held on 26 November 2024 at De Vere Grand Connaught Rooms in London. Nominations are open now! Please visit www.cittiawards.co.ukto learn more about this unmissable event for the UK’s transportation sector
