Research by car finance firm Zuto has found that 40% of drivers rely on a sat nav when driving somewhere new, with 22% of 25–34-year-olds using a sat nav for every journey.
The survey found that the age group least likely to ever use a sat nav is those aged 55-64, with 20% of drivers claiming they never use one. Zuto conducted an experiment with two couples from different age groups, one with a sat nav and one without, to see which pair would reach an unknown destination the quickest (shown in above video).
Zuto looked to highlight how much we turn to this technology as a nation, finding that male drivers are more reliant on sat navs than women, as one in seven (13%) of male drivers use a sat nav every time they drive, in comparison to only one in twelve of female drivers (8%).
However, when driving to a new destination, one in three female drivers (30%) feel nervous, in comparison to 9% of male drivers in the same situation.
When asked what the most important feature in a car is, 41% of both male and female drivers deem having an installed sat nav an important feature when purchasing a new car. Zuto added these findings showcase how important this technology is in our modern-day life.
Lucy Sherliker, head of customer experience at Zuto, said: “The modern-day society which we live in is becoming increasingly technologically advanced. Because of this, we wanted to research how reliant drivers are on sat nav technology and what difference the use of them makes in how drivers feel about travelling to a new destination.
“Whilst looking at various variables such as age and gender and our physical experiment, we have highlighted just how reliant we are as a nation on sat navs.”
