Lime, a shared micromobility provider, has deployed parking wardens across central London, who will rewards its e-scooter and e-bike riders who have parked correctly with a free ride.
The initiative comes as part of Lime’s commitment to safe and considerate parking, with the parking wardens being stationed near busy e-scooter bays, such as Covent Garden and Soho. The wardens will congratulate riders that parked respectfully to incentivise continued responsible parking.
Lime reports that its ridership continues to grow in London, with the company recently celebrating a milestone of seven million rides.
Its good parking notices were designed to educate riders on what constitutes considerate parking, with a free ride token to say thank you, as well as reminders to park in designated bays, to not block pavements, tube entrances or bus stops, to park away from private properties and to avoid driveways and accessibility ramps.
Lime plans to launch its parking wardens in other London locations in the coming weeks as it looks to encourage improved parking behaviour.
Hal Stevenson, senior public affairs manager at Lime UKI, said: “Providing safe and sustainable transport is at the heart of what we do. We know most of our riders park responsibly and we want to thank them.
“The introduction of parking wardens enables us to reward our customers and help them better understand what constitutes responsible parking, and why it’s so important to ensure our service is inclusive.
“Our increased foot patrol also lets us correct any incidents of misparking in a time efficient manner, with the aim to make all journeys more efficient and enjoyable for all.
“At a time when we face an air quality crisis in the Capital and a global climate emergency, the volume of people we’re seeing cycling in London is something to be celebrated.
“We’re proud to be working with London boroughs and transport partners to help create a more sustainable, accessible capital for everyone.”
To deter people from parking its vehicles irresponsibly, Lime has a number of other measures in place. This includes fining and banning repeat offenders, as well as removing any vehicles that are reported as being parked inconsiderately within one hour.
Lime has also expanded its foot patrol team by 50% to help meet extra needs during the summer months, when it typically sees increased activity.
